Company Profile: Shenzhen Autel Technology Co., Ltd., established in 2004, is a national high-tech enterprise mainly engaged in the research, development, production, and sales of automotive electronic products. The company focuses on the research and development, as well as the production, of intelligent diagnostic and testing analysis systems for automobiles and automotive electronic components, with products and services extending to multiple countries and regions worldwide.

Scope of Responsibilities:

1. Responsible for the IT operations of the new energy official website, supporting the e-commerce team's strategic implementation and execution, enhancing brand image and user loyalty, and increasing lead collection and conversion rates;

2. Responsible for the marketing IT work of the company's e-commerce platforms such as Amazon and Shopify independent sites, supporting the formulation of marketing strategies, identifying pain points, and designing solutions to achieve annual sales and market goals for the platform e-commerce, contributing to the company's sustained growth;

3. Responsible for the New Silk Road project portfolio, including IT integration and management work for its sub-projects.

• Upgrade of the New Energy official website : Based on the current official website, responsible for the design of digital IT solutions such as CMS system, user middle platform, intelligent customer service, and site-wide search, to build a global professional brand website for the company and enhance the company's image.

• Intelligent Bidding : Build an enterprise-level knowledge base, structuring proprietary company knowledge including products, finance, logistics, supply chain, and information security, to provide the bidding team with bid management, AI batch bidding, and knowledge base decentralization capabilities, comprehensively improving the efficiency and quality of the company's bidding.

• Digital Reception for Major Clients : Standardize the reception process for major clients, enhancing the user experience for overseas major clients visiting headquarters and touring production facilities through the system, improving customer satisfaction, increasing lead conversion rates, and generating revenue for the company.

Company Profile: Yiguo (Shenzhen) Technology Co., Ltd. was established in 2015. Based on the continuous accumulation of overseas e-commerce user and social user behavior information, the company provides data tool services and precise marketing services for millions of Chinese overseas e-commerce sellers to help Chinese products sell globally.

Career Path:

After graduating with a bachelor's degree, I joined the company's Research and Development Department as a Development Engineer, responsible for the backend technical development of SaaS products; In March 2019, I was transferred to Project Manager, overseeing the management of the company's 'Military-Civilian Integration Project'; In June 2020, after the project ended, I was reassigned as Product Manager, overseeing the development and iteration of SaaS products.

2020.06-2024.02 | Product Manager | Department: Product Management | Number of Subordinates: 11

• Summary of this section: Reassigned as Product Manager with the aim of improving the quality of the TouchConsumer product and enhancing customer satisfaction, fully managing the development, iteration, and operation of four strategically positioned SaaS products: TC, Yidian, SEO Master, and Advertising Master.

• TouchConsumer: This product is a SaaS solution that helps Amazon cross-border sellers communicate with potential customers brought in through advertising for pre-sale discussions and guides them towards order conversion. It also supports features such as buyer blacklist queries, comment tracking, and bulk refunds.

• Function Design: Led the requirement development and functional iteration of the product review tracking module and refund module from 0 to 1. Just 3 months after the refund function went live, the daily revenue reached $3,000, and after 6 months, it reached $10,000, significantly enhancing the product's competitiveness.

• Personalization Iteration: Based on customer usage frequency and feedback, assisted the main product manager in iterating and enhancing features such as blacklist queries, buyer profiles, and automated marketing, effectively improving the quality, usability, and customer satisfaction of the product. This product generates over 1 million yuan in revenue for the company each month.

• Yidian: This product is a multifunctional SaaS solution that serves domestic sellers on Shopify, aimed at helping independent sellers in China solve a series of issues from 0 to 1 and from 1 to N, such as 'building a site - driving traffic - conversion - operation', enabling sellers to quickly achieve profitability.

• Product Reconstruction: As a product manager, I restructured the information architecture of the old product, improving the product development process to enhance product quality and usability, reducing the product version iteration cycle from 1 month to 1 week, and decreasing the product defect rate from the original 70% to 20%.

• Market Exploration: Led the use of 'customer interviews' to conduct product demand research and collect user feedback. Through data analysis, it was discovered that there is a strong demand for independent site building services, which prompted the company to establish a separate 'site building business line', opening up new revenue channels for the company.

• Strategy Accumulation: By collecting customer usage frequency and feedback, a reference basis was provided for the company's subsequent development of Shopify Apps, establishing a market strategy of 'splitting features for App launch' from 0 to 1.

• SEO Master: This product is a Shopify App designed to help sellers efficiently complete on-site SEO optimization, improving the ranking of sellers' Shopify stores in Google search engines to increase store traffic and conversion rates.

• Ecosystem Exploration: By studying Shopify's annual reports from the past three years, the distribution and development trends of Shopify App Store products, I independently completed the ecosystem exploration of Shopify Apps, producing key documents such as market analysis, competitor analysis, demand research, and metric data to provide directional guidance for product development.

• Product Operations: As a Product Manager, I developed SEO Master from 0 to 1, coordinated product promotion and operational tasks, implemented social media establishment, maintained regular postings, tracked competitor dynamics, and utilized operational strategies. Through data feedback, I formulated user growth plans. After 3 months of product launch, the average installation rate increased from 1 per week to 5 per week, the average subscription rate rose from 0 to 3 per month, and revenue grew from 0 to 100 USD per month.

• Experience Accumulation: Summarized and distilled best practices for Shopify App from incubation to operation, produced key points for Shopify App review, and refined key operational metrics for Shopify App to assist subsequent products in achieving rapid launch and monetization.

• Advertising Master: This product is an FB environment client integrated with a fingerprint browser, aimed at helping customers solve multi-account management issues, providing a stable advertising placement environment to reduce account suspension rates.

• Product Design: Lead the completion of product requirement design, module design, project management, and other specific tasks from 0 to 1, involving account management, environment management, payment module, team management, login, and other specific modules.

• Launch Achievements: In line with the company's 'New Revenue Channel Development' strategy, we achieved high-quality rapid delivery within just one month according to product launch requirements.

2019.03-2020.06 | Project Manager | Department: Research and Development Department | Number of Subordinates: 9

• This section describes: Transferred to project manager, overseeing the management of the country's first 'Military-Civilian Integration Project', leading a 9-member project team to successfully assist the client in achieving digital transformation, resulting in a significant improvement in the client's internal business efficiency.

• Project Management: Involved from the early execution phase of the project, overseeing the overall planning, technical architecture design, risk management, schedule control, quality management, safety inspections, document management, and other specific tasks, ensuring the project was delivered on time with quality, and personally awarded the 'Gold Medal Project Manager' honor for the year.

• Agile Management: To improve project quality, led the introduction of test-driven development, DevOps, version iteration management, and other agile tools from 0 to 1, optimizing the project management process, becoming the company's 'Agile Coach' while implementing agile concepts, achieving efficient iteration of requirements and high-quality project delivery.

• Process Control: During the project development process, I gradually summarized and formed the 'Product Development Process' from scratch, which has accumulated management experience for the company's large-scale project development.

2017.09-2019.02 | Development Engineer | Department: Research and Development Department

• This section briefly describes: After graduating with a bachelor's degree, I joined the company's Research and Development Department, responsible for the backend technical development of SaaS products. During this period, I independently developed the 'Comment Assistant' SaaS product and the 'AMZ-SPD' internal big data tool, which promoted steady growth in the company's business revenue, and I received the 'Gold Medal Employee' honor that year.

• Comment Assistant: This product is designed to help Amazon sellers analyze reviews. During the development period, I independently completed the product reconstruction, business logic optimization, and the parsing of reviews and key data. After innovating the big data acquisition and parsing functions, the product surpassed similar competitors, resulting in a 30%+ increase in exposure (inquiries).

• AMZ-SPD: This tool is primarily used to obtain page data from AMZ, store it for offline analysis, and provide customers with review analysis data. During the development period, performance optimization increased the daily scraping volume of products, reviews, and personal pages from 300,000 to 10,000,000.